We Are The Brave is a community comprising a record label, clothing range, events brand and art exhibitions. A creative core that will be the primary home to all of Alan Fitzpatrick’s creative pursuits.
The project will have the record label as its hub, embracing a broad range of electronic music, in various formats, from the traditional through to the avant-garde, and featuring contributions from Fitzpatrick and his peers, while the brand will extend beyond this to encompass events in the shape of the brands signature Brave Raves as well as visual art, and a clothing range, designed by Fitzpatrick himself
At the heart of We Are The Brave is a ballsy, unconventional attitude. Each facet of the project will operate with a freedom to do what it wants, when it wants, and how it wants. The only edict being that everything should be about having fun while sharing and celebrating moments, music and memories with fellow believers in the Brave ethos.
“We have become obsessed with pigeon-holing everything. Micro-managing our lives. Judging and labelling all before us. Consuming information at insane speeds but understanding less and less. Lapping up the corporate noise as The Man tells us "Do more. Conform. Get in line and wait your turn".
“F*** that. We Are The Brave, we do what we want. We do things on our own terms. When we want and how we want. We are in control of our own destiny. We follow our own path. We create. We lead. We achieve. We be who we want to be. We decide what happens next. We Are The Brave!” – Alan Fitzpatrick